Marketing Research Subjects
2Europe provides international marketing research services and uses the insight gained to help clients develop informed and practical marketing / business strategies. Our objective is to provide insight and strategic direction to help our clients grow, be more profitable and more competitive. The main areas in which we work are:
Market Growth
- New product development
- Usage and attitude
- Market development (market entry and market penetration)
- Sales channel / retail development
- Market and sales potential
- Market segmentation
- Pricing strategy
- Decision processes
- Competitive analysis and positioning
- Marketing mix strategy development
Satisfaction and Loyalty
- Customer satisfaction
- Customer loyalty
- Lost business analysis
- Employee satisfaction, employee motivation, employee retention
- Sales channel satisfaction and performance
Brand and Communication Strategy
- Brand awareness tracking
- Brand equity development and measurement
- Brand identity
- Brand positioning
- Brand loyalty
- Brand marketing strategy
- Creative development
Related Case Studies:
- Online Shopping
- Wound Management 2
- Wound Management
- Annual Builder Satisfaction
- Sales Evaluation
- Cognitive testing
- International Car Clinic
- Business development specific markets
- Annual Builder Qualification
- Brand awareness tracking of portable structures
- Respondent Qualification
- Power-tool Brochures and offer Magazines
- Legionella testing
- New Drug Development and Usage
- Supplier Satisfaction; Demands and Meeting needs
- Accounting Qualification research
- New Product Testing of International Cleaning Materials
- Competitor Analysis of Electrical Panel Builders & Suppliers
- Understanding the Global Telephone Headsets Market
- Tuberculosis Medical Study Japan
- Blood Pressure Monitors in Spain
- European Branding Assessment of Heavy Duty Glove Manufacturer
- Site Managers Satisfaction With Inspection Service
- Skills and Demand in the Engineering Industry
- UK County Council Broadband Review
- Car Financing Consumer Insight
- In-House Software Evaluation & User Opinions
- UK Water Facilities - Quality Control Testing
- Australian Charitable Donors
- International Specialist Threads
- UK Healthcare Manufacturer Product Evaluation
- 21st Century Strategy for a Professional Organisation
- North England Hospital Pharmacy
- Positive Displacement Pumps
- Website Evalutation China
- International Stock Exchange Market
- International Stock Exchange Market for Small Companies
- European Windscreener Repair Kits
- International Thread Zips Strategy
- Debridement Products in the UK
- Cleaning Behaviour & Products
- Italian Journalists & Nutritional Supplements
- Procurement of Hospital Equipment
- Pharmacy Training Assessment
- eLearning Solution for Health & Safety
- European DIY Packaging & Design
- Germany Safety Flooring
- UK Mortgage Brokers
- Motorbike Marketing Communication Assessment
- New Online Job Board Development
- Pharmacy Store Reformat Assessment
- Infection Prevention Products Satisfaction
- Management Accountant Product Assessment
- International Airline Catering Expansion
- European Mince Meat Packaging
- UK Higher Education English Language Assessment
- Debit/Credit Card Use in B2B
- International Thread Sales Channels
- Assurance Provider’s Annual Awareness/Image Levels
- UK Home Developer Satisfaction
- International Thread Processes
- UK Restaurant motivators for visiting
- Donors to UK foundation
- UK Voter opinions
- Homeowner user guide for new house purchase
- Outsourcing of business services
- Website evaluation (recruitment)
- Management accountant employers
- Office renovation in Spain and Brazil
- Skills and Demands in the UK Engineering industry
- Use of stock market index providers (repeat from 2009)
- Hospital theatre products customer satisfaction study
- European floor finish market
- IT Students/Staff at Technical institutions
- Evaluation of current a hotel business account
- Evaluation of safety eyewear
- Anaesthetic gas delivery proposition
- Lancashire ICT Skill Requirements
- EMEA Patient Monitor Market
- SAS, SPSS and R Skill Jobs
- Introduction of an IT Academy
- Market development for financial services
- Legal market potential
- Potential for oil sales
- Diabetes market opportunity
- Flooring market
- Gelatin capsules
- Sales channel strategy
- Charity support
- Member satisfaction with local network support
- Reasons for membership lapses
- Multi function printer preferences
- Store evaluations
- Awareness of Stock Market Index Providers in Retail Sectors
- Supermarket buying behavior
- University Placements
- Power Tool Evaluation
- Automation Controls
- Colour Laser Printer Manufacturer
- Mobile Phone Manufacturer
- Finance - Corporate Governance
- Healthcare Vendor
- Telecoms Service Provider
- Motor Insurance
- Telecommunications vendor
- Stock Market
- Professional Institution - Education
- Software
- Retail
- Mobile Phone Vendor
- Pharmaceutical
- Pharmaceutical
- Trade Association
- Pharmaceutical Organisation
- Utilities Provider
- IT Vendor
- Specialist International Printer
- IT Vendor
- FMCG Consultancy Group
- IT Vendor
- Telecoms Service Provider
- Headphone Microphone Vendor
- Network Security
- Energy Efficiency
- Assurance Society
- Advertising Agency
- Directory Service
- Information Technology
- Airport Authority
- Asian Electronics Manufacturer
- Mobile Phone Vendor
- Car Rental
- Healthcare Recruitment Consultancy
- Professional Institution - Engineering and Technology
- Recruitment Consultancy
- Professional Institution
- Professional Institution
- High Street Retailer
- Bath and Spa Products
- Engineering Skills Shortages
- Private Education Motivators
- Development of Farm Information Solution
- Membership Service Development
- Evaluation of Professional Publication
- Professional Institution
- Test and Price Position New Service Propositions
- Corporate Satisfaction
- Customer Satisfaction
- Exit Survey
- Member Satisfaction
- Reputation Index
- Product Brand Change for Professional Association
- Home Buyer Expectations
- Development of Warranty Products for New House Builds
- Warranty Acceptance Process
- Refinement of Professional Development Services
- Domain Name Provider
- Development of Inkjet Printer Market
- Evaluation of Consumer Electronics Website
- Requirements of Consumer Electronics Authorised Service Centres
- Consumer Electronics Etiquette
- Mobile Phone Employee Audit
- Network Provider Mobile Handset Strategies
- Wholesale Market for Bandwidth in the UK and Germany
- Copier / Printer Strategy for the FG500
- Corporate Requirements From Telecoms Providers
- Branding in the Telecoms Security Markets
- Impact of a Recession on IT Budgets
- Mobile Phone Brand Personalities
- Software Seminar Material
- Impact of IT Resellers at the POS
- Development of MFP Communications Strategy
- Development of IT Direct Marketing Material
- Concept Testing and Development of Plasma TV Advertising
- Awareness and Perceptions of Plasma TV / Mobile Phone Brands
- 3G Advertising Development
- Evaluation of UK Printer Campaign
- Awareness of Telecoms Service Provider
- Market Evaluation of the IT Security Market
- Global Evaluation of Printer Campaign
- Consumer Electronics Website development
- Strapline Evaluations for Leading Network Vendor
- Awareness of European printer brands
- Ethnic Awareness of Mobile Phone Network Providers
- Awareness of Utility Infrastructure Providers
- Competitive Advertising Spend Amongst Printer Vendors
- IT Contractual Issues
- Automotive IT Infrastructure Needs
- Bandwidth Needs of Telecoms Service Providers
- East European Market for Headphones and Microphones
- Development of the Network Security Market
- IT Awareness and Usage
- Laser Printer Evaluation and Development
- LCD Monitor Evaluation
- Mobile Phone Evaluation
- Consumer Use of Advanced Mobile Phone Features
- Usage and Attitudes Towards Camcorders
- Energy Provider (Utilities) Loyalty
- Satisfaction of Repair Centres - Consumer Electronics
- Case Study Title
- Domain Provider
- Development of Power Industry Outsource Proposition
- Park Development for Local Authority
- Exhibition Strategies
- Publication Readership Profiles
- Dermatologist Segmentation
- Competitive Differentiation
- Pharmaceutical Outsource
- Evaluation of Attitudes Towards Self-care
- Anesthesia Review
- NHS Attitudes to Disease Information Software
- Inhaler Product Development
- NPD of Healthcare Diagnostic Software
- Healthcare Recruitment
- New Member Welcome
- Budgets for Post Completion New House Repairs
- Creativity With IT
- Development of a High End Projector
- Proposition Test for Airport Authority
- Logo Evaluation in British Museums and Galleries
- Directory ROI
- Database Lists ROI
- Customer Satisfaction Within the NHS
- Development of Healthcare Training Solution
- Introduction of a New Online Diagnostic Solution for Hospital Doctors in Italy
- Loyalty Scheme for Financial Products
- Motor Insurance Brand Position
- Market Listings
- Investor Attitudes to DTI Regulations
- Awareness of Stock Market Index Providers
- Qualitative Development of a New Online Car Insurance Proposition
- Awareness of Financial Providers Amongst the Legal Profession
- Development of the Risk Software Market
- Financial Needs of the Legal Sector
- Understanding Corporate Governance
- Media Profile of the Professionals Sectors
- Home Warranty Administration by Solicitors
- Reputation of Financial Organisations Amongst the Profession
- Development of Power Industry Outsource Proposition
- Construction Site Safety Evaluation
- Evaluate Services to Improve Production Assets
- Roller Bearing Product Development
- Industrial Fixing Solutions
- Development of Bonds for House Construction
- Development of Bonds for Deferred Deposit Payments for House Buyers
- Retail Impulse Purchases
- Drivers for Retail Loyalty
- Medicine Bottle Label Investigation
- Consumer Requirements From A New Out of Town Shopping Centre
- Market for Energy Efficiency Products
- Evaluation of Sweets as Promotional Tools
- PC Games Evaluation
- Retail E-Commerce
- Restaurant Development
- Due Diligence 2
- Due Diligence
- European Profile
- Perceptions of PR Agency
- Global Awareness and Perceptions
Related Articles:
- Accounting Qualification research
- International Thread Zips Strategy
- Debridement Products in the UK
- Infection Prevention Products Satisfaction
- UK Higher Education English Language Assessment
- Debit/Credit Card Use in B2B
- Assurance Provider’s Annual Awareness/Image Levels
- Recruitment Consultancy
- Net Promoter Score
- Unlocking employee commitment and performance
- Maximise Growth Through Customer Satisfaction
- Brand Reputation
- Retail - Influence of Sales Promotions
- Raising the Visibility of Marketing with the Board
- Why satisfaction surveys are vital
- Facing Your Own Spending Review? Deliver Data Driven Presentations that create Action
- Interactive Reporting Formats - Providing focused information delivery
- Online Business & Health Panels - Extending the capability of online
- Online Focus Groups - Establishing those impossible focus groups
- Desk Research - If it already exists we can find it
- Telephone Depths - Cost effective qualitative interviews
- CATI - Providing the best in class telephone research
- European Online Research Panels
- Online Research Methods & Techniques
- Discover the Benefits of Online Market Research
- In-house CATI vs Outsourcing - weighing up the benefits
- Maximising the benefits of Computer Assisted Telephone Interviews
- Recruiting & data collection: how to overcome the inevitable hurdles
- Telephone Market Research - From Research To Loyalty Marketing: The Many Uses Of Telephone
- Improving health boosts productivity and bottom line results!
- Customer Satisfaction, Retention And Loyalty
- Freelance - a flexible way forward
- Employee loyalty and alignment research
- FREE - Effective market research tools that you can use in-house
- 10 B2B Marketing trends for 2007
- Winning those budget battles
- How to get the best from your external research partner
- Best practice for international research projects
- The hassle free way to develop online surveys
- So you think you have high levels of customer satisfaction?
- Why failing to dream can stifle product development
- The positioning statement. How do you evaluate its effectiveness?
- So just how loyal are your customers?
- Don't just sell to them - involve them!
- Client satisfaction surveys - the new way to win more business.
- The quest for the Holy Grail - ask the right questions!
- Improve survey effectiveness - easy to implement strategies that don't require a war chest
- Putting usability on the agenda in a world of increasing technology
- Online Marketing - the key battleground for B2B Marketers
- Delivering advertising and promotional materials that work
- Developing a competitive position is not an option
- So how do you measure 'image and awareness'?
- How to enhance New Product Development
- Guaranteeing Product Failure!
- How do you engage your customers in the process of product & service innovation?
- Creating products that sell themselves in a downturn
- Is it time to re-vamp your communications?
- Marketing in a recession
- Guide to Effective Focus Groups
- Better health provides lower medical insurance premiums and higher bottom line results
