• Brand Positioning Marketing Research
• Creative Development Marketing Research
• Customer Satisfaction Marketing Research
• Employee Satisfaction Research
• Image and Awareness Tracking Marketing Research
• Market Development Marketing Research
• Product Development / NPD Marketing Research
• Sales Channel / Retail Marketing Research
• Strategy Marketing Research
• Usage and Attitude Marketing Research

• Guide to Effective Focus Groups
• Client satisfaction surveys - the new way to win more business.
• Employee loyalty and alignment research
• Delivering advertising and promotional materials that work.

• Consumer Electronics Etiquette
• Development of Warranty Products for New House Builds
• Customer Satisfaction
• Market Listings

Customer Satisfaction Marketing Research

2Europe runs satisfaction and loyalty marketing research programmes across 20 countries and over the last decade we have specialised in all aspects of loyalty research. We aim to provide knowledge and answers to resolve customer satisfaction and loyalty challenges, thus enabling clients to develop profitable strategies to improve customer loyalty and increase customer return on investment.

Existing customers are essential to any organisation, particularly when you consider it costs several times more to acquire new customers than to retain existing ones. Today, customers take it for granted that their suppliers have excellent products and services with reliable service and support. To gain customer loyalty, we have to go beyond this, as customers are looking for additional drivers.

2Europe provide marketing research for customer satisfaction and loyalty, which enable clients to develop profitable strategies to improve customer loyalty and increase customer return on investment. We monitor attitudes of different customer segments towards and perceptions of the products & services delivered, benchmarking clients’ performance against the competition.

Satisfaction alone is no guarantee of future customer profitability and so additional measures are introduced such as customer value, loyalty and influence of brands. The practical nature of the information gained provides a valuable management tool to guide operational improvements: recognise and leverage strategic advantages; anticipate customer requirements & potential issues and identify potential weaknesses.

Action based on the findings improves customer satisfaction, retention, loyalty, sales, profitability and ROI.