Market Development Marketing Research
For nearly 20 years the directors at 2Europe have provided and developed strategic insight from market development research findings to identify profitable markets and develop effective market entry and market penetration strategies.
Any market development and growth strategy has a number of options, one of which is concerned with taking new or existing products or services into new markets. The challenge with market development marketing research is to ensure organisations focus on those target markets of greatest potential.
Specifically, an organisation needs to identify the market size, growth and profit potential of each opportunity as well as understand the buying processes, competitive environment, market needs and determine attitudes towards its proposition.
2Europe has analysed market opportunities for clients in different:
- Vertical sectors including mobile phones, televisions, projectors, software, professional AV, chemicals, consumer electronic and domestic appliances, food products, coffee, alcohol, ICT, engineering, utilities, boats, telecoms services, IT consultancy, security, radar, waste disposal, cleaning materials, flooring products, recruitment services etc.
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Geographical areas throughout all of East and West Europe, north America and Canada, South America, Asia and even the oceans and space.
Our approach identifies the potential, competitive environment and pinpoints the product and marketing strategy initiatives required to gain a competitive edge.
We do this by deploying models to analyse:
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Market potential and trends
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Competitive environment
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Sales potential
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Characteristics of adopter segments
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Buying processes
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Sources of information used by prospects
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Attitudes towards propositions, products or services together with perceived benefits and barriers to adoption
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Market expectations
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Brand perceptions
The findings provide all the elements of the marketing mix required for market entry or market penetration strategies:
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Product/service features, functions, design, standards etc
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Competitive positioning
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Pricing strategies
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Marketing communication strategies to encourage adoption
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Sales channel strategies and / or recruitment
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Target market identification and market segmentation
