• Brand Research | Brand Positioning Marketing Research
• Creative Development Marketing Research
• Customer Satisfaction Surveys | Customer Satisfaction Marketing Research
• Employee Surveys | Employee Satisfaction Research
• Image and Awareness Tracking Marketing Research
• Market Development Marketing Research
• Product Development / NPD Marketing Research
• Product Market Research | Usage and Attitude Marketing Research
• Sales Channel / Retail Marketing Research
• Strategy Marketing Research

• CATI - Providing the best in class telephone research
• 10 B2B Marketing trends for 2007
• Desk Research - If it already exists we can find it
• Better health provides lower medical insurance premiums and higher bottom line results

• Loyalty Scheme for Financial Products
• Directory Service
• Development of Bonds for House Construction
• Stock Market

Market Development Marketing Research

Any growth strategy has a number of options, one of which is concerned with taking new or existing products or services into new markets. The challenge with market development marketing research is to ensure organisations focus on those target markets of greatest potential. Specifically, an organisation needs to identify the market size, growth and profit potential of each opportunity as well as understand the buying processes, competitive environment, market needs and determine attitudes towards its proposition.

2Europe has analysed market opportunities for clients in different:

• Vertical sectors including mobile phones, software, professional AV, consumer electronic and domestic appliances, food products, coffee, alcohol, ICT, engineering, utilities, boats, telecoms services, IT consultancy, security, radar, waste disposal etc. 
• Geographical areas throughout all of East and West Europe, north America and Canada, South America, Asia and even the oceans and space.

Our approach identifies the potential, competitive environment and pinpoints the product and marketing strategy initiatives required to gain a competitive edge. We do this by deploying models to analyse market potential and trends, competitive environment, sales potential, characteristics of adopter segments, buying processes, sources of information used by prospects, attitudes towards propositions, products or services together with perceived benefits and barriers to adoption, market expectations and brand perceptions.