New Product Development Marketing Research
For nearly 20 years the directors at 2Europe have provided and developed strategic insight from new product development research findings to establish the features, functions and marketing mix strategies to ensure effective product introductions.
- Products including electronic components, TVs, mobile phones, pagers, sat nav, washing machines, soap powder, chocolates, computers, switchboards, building products, chemicals, healthcare instruments, software, floor cleaners, plus many more.
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Services include telecommunication solutions, Internet concepts, BPO, financial products, healthcare solutions, engineering services, building processes, professional services, recruitment services and numerous others.
The Product Development Consultants at 2Europe guide clients through the new product development stages and the value we add significantly increases the percentage of new product successes.
Few areas of research are of such strategic importance. 2Europe normally deploys a robust, disciplined and independent solutions to product management based on a model employing 5 key stages of feedback and analysis.
- Idea generation and screening
- Concept development and testing
- Development of the business case (financial analysis)
- Final product and market strategy development & testing
- Ongoing usage and attitude tracking programs to ensure that market opinions and competitive developments are taken into account for future product decisions and modification
