Sales Channel / Retail Marketing Research
For nearly 20 years the directors at 2Europe have provided and developed strategic insight from sales channel /retail marketing research findings to identify and evaluate sales channels and introduce strategies to develop channel performance.
Over 70% of large companies have a channel strategy in place. However, many organisations claim to have limited visibility and control over channel operations which results in disappointing sales returns.
Achieving growth and competing against other brands stocked by distributors, retailers, dealers of resellers requires a detailed understanding of the drivers to secure the loyalty and performance of sales channels.
Identifying and managing these motivational drivers helps gain a significant share of channel mindset and motivates sales channels to focus more on client products than those of other suppliers.
2Europe improves sales performance through sales channels from satisfaction and commitment surveys, usage and attitude surveys and mystery shoppers thereby enabling clients to develop profitable strategies to improve performance and increase channel return on investment.
We monitor attitudes of different channel types towards and perceptions of the products & services provided, and can benchmark clients’ performance against competitive suppliers.
