Usage & Attitude Marketing Research
Quantitative usage and attitude marketing research are provided to enable clients to develop marketing strategies for both products and services based on an understanding of the attitudes and opinions of the market. Strategies are then market rather than internally driven.
Clients experience the products either through their own purchase or trials, so that feedback is based on actual experience. In this manner Product Management can establish development milestones that will ensure future NPD programmes meet customer expectations.
Usage and attitude marketing research investigate:
- Frequency of product use
- Desirable and irritating product attributes
- Buying processes and frequency
- Product strengths and weaknesses
- Brand awareness, loyalty and image
- Characteristics of product users.
The findings from U&A market research can be applied to new product developments, product repositioning, customer service and support changes or even shifts in brand marketing strategies.
