Facing Your Own Spending Review? How to deliver Data Driven Presentations that create Action.
Sometimes it’s not ‘what you say’ that makes the difference, but ‘how you say it’! Your sales colleagues are constantly refining their presentation techniques to improve sales conversion; but do you? Do your slides intuitively lead your audience to one unmistakeable conclusion? And does the way that you deliver them motivate and encourage action?
Use these simple techniques to transform your data driven presentations:
1. What’s your story? Does your presentation provide a framework that will hold the listeners' interest?
- a. What is the current situation as you objectively see it?
- b. What are some of the barriers to resolving the issue?
- c. What is it that you are trying to achieve?
- d. What are the specific actions you recommend to remedy the situation or capitalise on the opportunity?
- e. What are the results you expect?
2. Deliver an experience. Place the numbers into a context people can relate to and visualise the message with simple concepts, words and pictures.
3. Avoid creating more than a couple of levels of hierarchy on a slide: The content on the slide should provide solid support to the headline. It should provide the "how" and "why" and justify the conclusion in a headline.
4. Present your data in a way that resonates with your audience:
- a. "Why is this important to me?"
- b. "What are the facts?"
- c. "How is this practical?"
- d. "What if I do this?"
5. Encourages the action you want to elicit. Make the next steps clear.
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