Creating products that sell themselves in a downturn
Using market research to identify product development (R&D) and product portfolio decisions.
Article bank
The working archive of this site: short papers on B2B marketing, market research method, product development and customer measurement.
The article bank is the oldest and largest part of this site. Each entry is a short paper on one problem — how to word a question, when a focus group earns its cost, what a satisfaction score can and cannot tell you, why most new products fail. The addresses are the original ones, so old links still land where they always did.
Customer Satisfaction, Retention And Loyalty
To gain customer satisfaction, loyalty and hence future value, we have to go beyond reliable service. This article explores the role of trust in …
Developing a competitive position is not an option.
Good positioning occurs within a competitive framework and there are numerous tools (and research companies!) that can be used to help you identify …
Discover the Benefits of Online Market Research
Benefits and guidelines for conducting online market research
Employee loyalty and alignment research
Growing evidence suggests a direct relationship between the levels of employee and customer loyalty. This article explores guidelines that develop …
FREE - Effective market research tools that you can use in-house
FREE market research techniques you can use in house
Freelance - a flexible way forward
Freelance support meets the need for flexibility and keeps personnel off your balance sheet while enabling clients to carry out or manage research …
Guide to Effective Focus Groups
Tips and ideas for improving the effectiveness of focus groups as a form of marketing research.
How do you engage your customers in the process of product & service innovation?
Driving innovation and product development that listens to the voice of the customer (voc). Tips and ideas that you need to include.
How to enhance New Product Development
Techniques for enhancing new product development. Key things you need to consider.
How to get the best from your external research partner.
Key considerations when appoitning an external market research firm
Improve survey effectiveness - easy to implement strategies that don't require a war chest
Tips and ideas for ensuring marketing surveys provides insight that keeps respondent positive.
Improving health boosts productivity and bottom line results!
For example, incidence of employee smoking increases as one progresses north with just in excess of 20% smoking in the SE, which increases to over 30% …
Maximising the benefits of Computer Assisted Telephone Interviews
Benefits of Computer Assisted Telephone Interviewing (CATI)
Online Marketing - the key battleground for B2B Marketers in 2008
Online marketing techniques for B2B marketeers.
Online Research Methods & Techniques
Article that explores some of the more popular methods and techniques for conducting online research and assesses how they can benefit your …
Putting usability on the agenda in a world of increasing technology.
Business (B2B) and consumer (B2C) technology driven techniques for improving user / customer experience. Human-to-technology channels, transactions …
Recruiting & data collection: how to overcome the inevitable hurdles
B2B interviews pose problems as gatekeepers, voice mail and scheduling interview times into respondent’s busy diaries pose a variety of hurdles that …
So how do you measure 'image and awareness'?
Why measuring image and awareness is important and the key things to consider to ensure you measure the right things!
So just how loyal are your customers?
Steps to consider when developing a customer loyalty focused marketing plan.
So you think you have high levels of customer satisfaction?
Key steps to ensure client satisfaction is measured,understood and drives business performance.
The positioning statement. How do you evaluate its effectiveness?
How do you know that the statement is effective? You start by testing your strategies. This article puts together areas for consideration and tools …
Why failing to dream can stifle product development
Basing corporate brand positioning and differentiation on innovation is no longer an effective strategy. This article explores how in-depth customer …
Winning those budget battles
Factors to consider when presenting and defending a marketing and research plan