Winning those budget battles
Factors to consider when presenting and defending a marketing and research plan
Article bank
The working archive of this site: short papers on B2B marketing, market research method, product development and customer measurement.
The article bank is the oldest and largest part of this site. Each entry is a short paper on one problem — how to word a question, when a focus group earns its cost, what a satisfaction score can and cannot tell you, why most new products fail. The addresses are the original ones, so old links still land where they always did.
Client satisfaction surveys - the new way to win more business.
Discover rich rewards in conducting effective client satisfaction surveys. Top tips and ideas to win more business through client satisfaction …