B2B Research Library Marketing & market research reference

Home /Article bank

Desk Research - If it already exists we can find it

desk research by a team of MBA graduate business analysts

  • Review information from publicly available sources via website and both free and paid databases
  • Review company websites
  • Review websites of associations and regulatory bodies
  • General Internet search covering news articles, journals, reports, etc.

In addition to desk/secondary research, we conduct a short qualitative study based on executive depth telephone interviews to validate findings from the desk research and fill ‘data gaps




More in Article bank

Net Promoter Score

The most widely adopted customer metric in business, and the gap between how confidently it is used and how well it is evidenced.

Brand reputation

Reputation is measurable, and the measurement is not a satisfaction score with a new label. What the validated instruments actually capture.