B2B Research Library Marketing & market research reference

Case notes

Method notes drawn from past research projects, written without naming the organisations involved.

The original site published several hundred short project write-ups. They are being rebuilt as method notes: the research question, the design and what the design was good for, with the commissioning organisation replaced by a neutral descriptor. Nothing that identifies a client is reproduced.

Donors to UK foundation

Investigation into the views and issues surrounding donations to charitable organizations and ministries, and in particu...

FMCG

Investigation into the use of print on sweets as a promotional vehicle....

Airport Authority

The marketing focus was to build a unique and meaningful voice for the West Midlands Region from tourism and business to...