B2B Research Library Marketing & market research reference

Case notes

Method notes drawn from past research projects, written without naming the organisations involved.

The original site published several hundred short project write-ups. They are being rebuilt as method notes: the research question, the design and what the design was good for, with the commissioning organisation replaced by a neutral descriptor. Nothing that identifies a client is reproduced.

Car Rental

Establish employee focus groups throughout Europe to reinforce company values and image....

Energy Efficiency

Development of UK energy efficiency and alternative energy sector....