Branding in the Telecoms Security Markets

Entry to the Information Security Sector.

Business Challenge

A security consultant organisation had just been purchased and a strategy was required to integrate the aquisition into the parent organisation.

Solution

Telephone interviews took place with ICT decision makers for information security and risk management in a number of sectors with high security concerns; (central government, police and justice, NHS, insurance and banking, retail, air and rail travel and Telcos/ISPs/ASPs).

Results

A clear branding strategy was recommended and implemented, enabling the client to capitalise on the reputation gained by the Consulting firm whilst building on the Enterprise credibility of its corporate brand. Strategies were established, based on a detailed understanding of the market requirements, which have enabled a rapid presence to be established in the Security market.

Search our Case Studies