Copier / Printer Strategy for the FG500
Development of a solutions strategy for the global FG500....
Development of a solutions strategy for the global FG500.
Business Challenge
To provide information to decide on the future strategy for the introduction of document management services to the FG500 companies.
Solution
A multistage approach was adopted based on VAR and Systems Integrator (SI) feedback, followed by interviews with IT directors in the FG500. A parallel project provided competitor intelligence by interviews with key decision makers in the two main client competitor organisations.
VAR/SI and IT director interviews took place by means of face to face visits to either our office or the respondent offices, with each interview lasting for 1 hour. Competitor intelligence interviews lasted up to 30 minutes and took place by telephone.Results
Typed transcripts were provided for all interviews together with analysis in the form of separate PowerPoint reports for the FG500/VAR interviews and the competitor intelligence.