Printer Manufacturer
To establish the attitudes of SMB organisations in Europe to inkjet printers....
To establish the attitudes of SMB organisations in Europe to inkjet printers.
Business Challenge
To develop a strategy to grow the inkjet market in Europe without adversely affecting the colour laser jet markets.
Solution
CATI survey with printer decision makers in UK, France, Germany, Italy and Spain using a 20 minute questionnaire.
Results
Established the key benefits of inkjet compared to laser enabling differentiated marketing strategies to be developed.