Car Rental
Establish employee focus groups throughout Europe to reinforce company values and image....
Establish employee focus groups throughout Europe to reinforce company values and image.
Business Challenge
To understand the attitudes of employees to their employer, its image and its competitive position.
Solution
A series of focus groups were established with employees at client subsidiary offices in France, Germany, Italy and Spain.
Results
The focus groups helped establish the requirements for employees in the global rental company to embrace the company values and develop the work ethic to meet the deliverables required.