Directory Service

ROI for directory users.

Business Challenge

Develop parameters to enable advertisers in the printed directories to establish the return on investment.

Solution

4,250 interviews by CATI in two stages investigating the effectiveness of 55 directory headings. Interviews took 5 minutes to complete with advertisers across the UK.

Results

The return on investment findings were provided for a number of categories and are used to inform potential advertisers and reinforce the effectiveness of the service with existing advertisers.

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