Assurance Society

Profile of the UK Legal Sector.

Business Challenge

To establish the profiles of those who work in the legal profession.

Solution

200 telephone interviews each taking 10 minutes took place with partners, associate solicitors and trainee solicitors throughout England.

Results

The findings identified the demographics, interests, attitudes and opinions of solicitors in the UK, enabling the client to tailor its products and marketing communications to meet the needs of the legal profession.

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