LCD Monitor Vendor

Attitudes and opinions of resellers and SMB organisations.

Business Challenge

The product was a new introduction to an impressive line up of monitors. Client wished to establish the attitudes of both resellers and business users towards the monitors in order to establish a competitive market development strategy.

Solution

5 Focus groups took place in the UK with resellers, reseller sales representatives and SMB organisations.

Results

Feedback enabled the product USPs and weaknesses to be identified so that marketing programmes could be developed for both the resellers and users. The requirements to gain reseller adoption and commitment were also identified, so laying the foundation for a new reseller strategy.

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