Supermarket buying behavior
Reasons for fresh meat and fish selections ...
Reasons for fresh meat and fish selections
Business Challenge
Investigate why some higher social level customers at supermarkets prefer to use the fresh meat and fish counters in stores, rather than selecting pre-packaged foods.
Solution
100 CATI interviews with A and B social profiles of customers to a well known top end supermarket group.
Results
Clearly established the reasons for choice of fresh produce enabling a strategy to be developed to encourage other A, B, C1 customers to consider fresh fish and meat.