Market development for financial services

Introduction of new strategies to introduce additional services to customers and engage with first time home buyers.

Business Challenge

Provide information to develop appropriate customer and first time buyer development strategies.

Solution

Two separate surveys were implemented as the objectives for each target group were independent.
- 450 telephone interviews with representative numbers in the customer segments
- Online survey with 360 first time or pre first time home buyers.

Results

New strategies were implemented firstly to cross introduce identified financial services to mortgage customers and secondly to start a long term strategy to engage with young aspiring professionals for financial services prior to purchase of their first home.

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