Use of stock market index providers (repeat from 2009)
Investigation on the use of stock market indices within the international financial community on behalf of a major provi...
Investigation on the use of stock market indices within the international financial community on behalf of a major provider
Business Challenge
Understand user’s views of different index providers and their perceived differences, to see how they compare with the client brand. This was a year on year study
Solution
100 interviews per country (USA, UK, Italy, Japan, HK) with those involved in selecting, influencing selection or using indexes
Results
Data tables provided to client