Best practice for international research projects
Multi-country studies fail on translation and comparability far more often than on fieldwork. What the cross-cultural survey literature recommends …
method
From research to loyalty marketing: the many uses of telephone research
The telephone survives as a research mode because of what it can do that self-completion cannot: reach a named individual, probe an answer and control …
The quest for the holy grail: ask the right questions
Most survey failures are written into the questionnaire before a single interview takes place. What forty years of question-wording research actually …