CATI: providing best-in-class telephone research
What separates a well-run computer-assisted telephone study from a badly run one, and why the difference rarely shows up in the topline.
telephone research
From research to loyalty marketing: the many uses of telephone research
The telephone survives as a research mode because of what it can do that self-completion cannot: reach a named individual, probe an answer and control …
In-house CATI vs outsourcing: weighing up the benefits
The build-or-buy decision for telephone fieldwork, and the costs that only show up after the first study.